Aaron Peden · Founder. Marketer. Family man.
From installing
satellite dishesto growing two
8-figure companies.
I learned digital marketing and built systems that helped our teams grow Rocktomic and YourPeptideBrand—and helped me create a better life for my family. Now I’m sharing what I wish I’d known from the start: free, step-by-step guides to attract customers with SEO and paid ads, turn more visitors into buyers, and measure what drives sales.
15 connected systems. Step-by-step lessons. Free to follow.
Start here / My main free resource
My Marketing Blueprint.
Your next step, made clear.
Build the systems that attract customers, turn interest into sales, and deliver a reason to stay. Follow the full blueprint in order—or go straight to the part your business needs next.
- 01
Get the offer and measurement right.
Make the customer journey clear. Test the page and know what counts as a real enquiry.
Build the foundation → - 02
Build demand one channel at a time.
Work through content, follow-up, outreach and ads with technical lessons and evidence checks.
Follow the acquisition steps → - 03
Deliver, retain and improve.
Connect onboarding, retention and economics. Use the assessment to choose what to fix next.
Build the customer experience →
A note before we start
You don’t have to know this already.
If you’ve opened a guide and felt lost in the terminology, or spent money without knowing what worked, start with one question. What are you trying to help a customer do?
From there, we can work through the offer, the page, the tracking and the traffic. I’ll explain the steps and give you ways to test them. You can take your time, revisit a lesson and build at a pace that fits your life.
— AaronLearning it. Building it. Sharing what helps.01 / Where I started
Before the companies,
there was a different kind of work.
I installed satellite dishes for a living. I didn’t arrive at this knowing how to run ads, build a funnel or read a conversion report. I had to learn the work.
In 2016, I started Wave Marketing as a DIRECTV affiliate. We had a door-to-door sales team. Then I began learning how SEO and paid ads could bring customers to us.
Looking back, it’s easy to connect the steps. At the beginning, I still had those steps to learn. If you’re at that point now, you’re welcome here.
Read the Wave Marketing chapter →02 / The moment I had to change
In 2016, I fell off a roof.
I learned marketing from bed.
I was in a blue-collar job that felt like a dead end. After the fall, I had to learn new skills.
So I learned digital marketing from my bed. The skills I learned there helped me grow Rocktomic and other companies.
The part I want you to see is the beginning: I had to learn something new, too.
Later, DIRECTV restricted the SEO and paid advertising channels I was using. I changed direction and started Rocktomic. The skills could come with me.
The support behind the story
I didn’t build this life alone.
When I wrote about my wife, Gabie, on our anniversary, I thanked her for supporting me as I pursued my goals and dreams.
“I couldn’t do it without her support.”
That’s part of the story I want to share here, too. The companies are visible. The people who support the journey matter just as much.
Read the original post →03 / What came next
From learning the skills
to building real companies.
At Rocktomic and YourPeptideBrand, digital marketing became part of a bigger system: a clear offer, customer acquisition and the ability to deliver.
Rocktomic
Company growth achieved with our team. The lesson goes beyond getting clicks: follow the customer through the whole experience.
The company and the context →
YourPeptideBrand
A different business, with the same need to understand the customer, communicate the offer and build a system around demand.
The next chapter →Company figures are my account, reflect team efforts and are not personal earnings. Revenue period unspecified. Source context is on each company page.
A moment along the way
A milestone you can hold.
Skills you can keep.
The plaques mark what we built together. What I can share with you is the work behind the journey: understanding an offer, reaching a customer and learning from the result.
See the awards and their context →04 / What it means to me
The companies matter.
The life they helped create
matters more.
Learning these skills helped me give my family an amazing life. When I think about what the work made possible, that’s where my mind goes. I’m grateful I had the chance to learn it.
You may want more stability, a business of your own, or a better way to support the people you love. Your reason matters. You don’t have to want an 8-figure company to find something useful here.
I wish I’d had a clearer place to start.
I want this to be that place for you.
05 / Your next chapter
Start with one skill.
Build something you can use.
You don’t have to understand everything today. Choose one lesson, try the steps and check what happened. Each guide gives you an example and a checklist, so you have a way to tell whether the work is right.
Make your offer clear.
Define who you help, what they get and the next action you want them to take.
Write your offer →02 · Have a website?Turn interest into an enquiry.
Work through your page, mobile form and confirmation. Find and fix what gets in the way.
Test your website →03 · Ready for traffic?Know what is working.
Record successful enquiries and verify the tracking before you spend more on ads.
Build your tracking →The journey continues
WellStaq.
Follow the journey from zero.
Rocktomic and YourPeptideBrand are established businesses. WellStaq is a new chapter. I’m documenting the starting point, the decisions, the tests and the lessons as there is real work to share.
Follow the WellStaq founder journal →